sign up to receive 10% off your first order!



TRUE BLUE Ultimate Hydrating Serum 30ml

The answer to your dry, dehydrated skin woes. Hydrate and replenish the skin while building up the skin’s protective barrier, preventing collagen degradation. Suitable for all skin types, especially normal-dry, dehydrated and sensitive.

  • In drier, more dehydrated skin, the barrier becomes impaired meaning excessive moisture is lost and external aggressors are let in. Vitamin B3 and Aloe Vera work in tandem to repair the integrity of the skin to prevent future irritation.
  • To further enhance the skin barrier, CoQ10 provides powerful antioxidant properties and protects collagen supplies, resulting in a calm and youthful appearance.
  • Hyaluronic Acid features in this serum, providing crucial moisturizing benefits to keep the skin hydrated all day.
  • Skin is smoothed and tone is improved with the inclusion of the famous Matrixyl 3000 peptide combination, known for refining overall skin texture and condition.

Gently massage 1 pump of True Blue into your face, neck and décolletage until absorbed, morning and night. Follow with your favorite Dr Roebuck’s moisturizer for best results.

True Blue is the perfect match for those with oily but dehydrated skin, as it provides comfortable hydration without leaving residue or clogging the pores.


Aloe Vera, Ascorbyl Glucoside (Vitamin C), Hyaluronic Acid, Matrixyl 3000 (Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1), Ubiquinone, Vitamin E, Vitamin B3 (Niacinamide), Squalane, Sunflower Seed Oil, Bergamot Oil.


Water/Acqua, Betaine, Propanediol, Glycerin, Biosaccharide gum-1, Pentylene Glycol, Glycerin, Sodium Hyaluronate, Creatine, Glyceryl Caprylate, Sodium Polyacrylate, Ascorbyl Tetraisopalmitate, Niacinamide, Fructose, Urea, Citric Acid, Sodium Hydroxide, Maltose,Sodium PCA, Sodium Chloride, Sodium Lactate, Trehalose, Allantoin, Glucose, Carnosine, Tocopherol, Cucumis Sativus Seed Oil, Ubiquinone, Sodium Acrylates Copolymer, Caprylyl Glycol, Lecithin, Xanthan Gum, Mentha Piperita (Peppermint) Oil 

Formulated without all of the nasties (parabens, sulfates, phthalates, silicones, harmful chemicals, fillers). Vegan. No bunnies (or roos) were harmed in the making of this product.